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I just get the impression the PM's at Twitter don't actually use it, and worse, engage with people who use it, enough. I follow a ton of CMOs, social media dire
by ericzawo 7y ago
I just get the impression the PM's at Twitter don't actually use it, and worse, engage with people who use it, enough. I follow a ton of CMOs, social media directors, agency heads, people who use Twitter to drive business and commentate regularly on their industry, and they have expressed disdain for product direction decisions for years around the "mobile-ification" of the desktop experience. Now it seems they're pushing total usability-hostile 'features' to their desktop webapp.
Really, who on earth over there made the call that two tweets visible if there's an embedded image, even on a large 27" 1080p monitor, was a good idea?
- sp332 7y agoTwitter isn't going to make money with a bunch of power-user features for non-paying users. They're going to make onboarding painless and the overall experience as unintimidating as possible. That means minimizing features that don't keep people on the site and viewing ads.
- kccqzy 7y agoNon-paying users? These are the people and the businesses creating the most interesting and valuable content on the Twitter platform. They directly make Twitter as a platform more valuable and enjoyable for end users.
- ben_w 7y agoI don’t think Twitter cares about “interesting” or “enjoyable”, only “attention grabbing” — and even the political troll bots can produce that by themselves.
- manigandham 7y agoAll users are non-paying. And people who tweet are more valuable than those who don't, because there wouldn't be anything to follow without them.
- microcolonel 7y agoYeah, the feed is now just slightly awkward and oversized, for what I can't see as any good reason. Reducing the zoom to 90% makes it comfortable again to read a Tweet. I have trouble reading oversized text.
- lanrh1836 7y agoEh to me part of the appeal of Twitter is It’s a very unopinionated social networking tool, which means there’s 1000 ways to use it.
- methehack 7y agoPerhaps the only sentence in which 'Twitter' and 'unopinionated' make sense together.
- Mindwipe 7y agohttps://twitter.com/mkruz/status/1151537752766238720 https://twitter.com/mkruz/status/1151537752766238720 Genuinely hilarious thread from Twitter's design lead on information density claiming they are "careful" about it. A Twitter profile page now presents literally zero tweets on screen (other than the pinned crap) now without scrolling on a Macbook. The old design was also terrible, but this one is just a joke. Literally everything needs to be about twenty five percent of the size it is.
- manigandham 7y agoWith 4k monitor at native resolution in a fullscreen window, I see about 5 tweets on that thread.
- ryanmarsh 7y ago"CMOs, social media directors, agency heads, people who use Twitter to drive business" ... are merely one class of users and by no means authoritative on what makes sense for users or Twitter itself.