4 ms·
I admire steps taken to improve the privacy of ad-supported media ecosystems, so this effort by WaPo should be applauded on it's own. Their results, taken along
by OrwellianChild 7y ago
I admire steps taken to improve the privacy of ad-supported media ecosystems, so this effort by WaPo should be applauded on it's own. Their results, taken along with NYT's switch back to content-only ads in the EU [1] might help spread the word that all the creepy ad-tech isn't even necessary or beneficial!
That said, I'd like to make a simple request of media outlets... Please build a rate plan which provides all of the benefits of subscription, adds the expected profit from advertising, and then let me buy it to experience your content ad- and tracking-free. Please!
[1] https://digiday.com/media/gumgumtest-new-york-times-gdpr-cut-off-ad-exchanges-europe-ad-revenue/ https://digiday.com/media/gumgumtest-new-york-times-gdpr-cut...
- OrwellianChild 7y agoA case study in this: The New York Times In 2018, it made $202MM in revenue from digital display advertising. [1] Averaged across an annual reader base of 125MM worldwide, or 91MM in the U.S. alone [2], that averages out to just $1.62 or $2.22 per customer. Let us pay it to opt-out! Where is the harm? [1] https://s1.q4cdn.com/156149269/files/doc_financials/annual/2018/updated/2018-Annual-Report-(1).pdf https://s1.q4cdn.com/156149269/files/doc_financials/annual/2... [2] https://nytmediakit.com/digital https://nytmediakit.com/digital