Two thoughts: For many consumer products, the value of the product is the experience created by the product in conjunction with the marketing. I think hackers

Two thoughts: For many consumer products, the value of the product is the experience created by the product in conjunction with the marketing. I think hackers tend to focus to exclusion on "core" or "objective" value. If the consumer market thought like that, everyone would be buying off-brand cola. Second, I would imagine there's at least one order of magnitude more effort going into marketing optimization than there is into computer algorithms.