It must steer clear of the idea that “all we have to do is convey to people how to eat sensibly and then everything will be fine,” he says. “That would be a sig

It must steer clear of the idea that “all we have to do is convey to people how to eat sensibly and then everything will be fine,” he says. “That would be a significant step backwards.” “I’ll give you an example,” he adds, “If everyone followed Public Health England’s eating advice, people in the bottom decile of household income would spend 74 per cent of their income on food. So, there’s not much point telling them follow the healthy eating advice they can’t afford. I think I can see why. Here is Public Health England's "A Quick Guide to the Government’s Healthy Eating Recommendations": https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/742746/A_quick_guide_to_govt_healthy_eating_update.pdf https://assets.publishing.service.gov.uk/government/uploads/... It advises people to eat more expensive meat (oily fish) in place of cheaper meats, and to eat large portions of fruits and vegetables. Those two factors look to explain the cost increase. The other advice (choose unsaturated oils, eat complex carbohydrates instead of simple ones) does not require buying more expensive foods. If you just bought foods according to the pictures and examples in the Public Health England brochure, you could spend a lot more money on food. It's possible to follow dietary recommendations without spending much (if any) more if you know how to budget and optimize, and if you already have a stove and refrigerator/freezer. I don't really think it's possible if you don't have a refrigerator/freezer. Limited transportation options can make it harder too. Worst of all, IMO, is that the brochure and linked eating guides contain no sample meal plans, shopping plans, or example prices/budgets. Bridging this sort of gap used to be (still is?) sometimes taught in Home Economics and Personal Finance classes in the United States. (I took both in high school.) It's also the sort of skill that children often used to acquire from their parents, but perhaps acquire less often now. It's way too hard for someone without that skill to go from this Healthy Eating brochure to a cost-and-health satisficing shopping plan with accompanying meal plans.