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Isn't this the whole point of yearly subscriptions? Seems like you should be shaking your fist at the sky instead of at Pluralsight. 1) capture additional rev
by novaleaf 7y ago
Isn't this the whole point of yearly subscriptions? Seems like you should be shaking your fist at the sky instead of at Pluralsight.
1) capture additional revenue from those canceling (even better: not using) prior to 1 year
2) capture additional revenue from those forgetting to cancel
Distant 3) getting the cash up front. If your business really needs working capital that bad, I don't think you'll be in business very long.
- aosaigh 7y ago> 2) capture additional revenue from those forgetting to cancel This is the dark pattern exactly and nothing to do with annual subscriptions as a business process. I'm not sure why people are willing to put up with it. If I have an annual renewal, I should be reminded. Actively encouraging and/or relying on your users to forget the renewal date is scummy, simple-as. As another poster mentioned, this is such a problem that Visa have encoded this in the user terms. In the EU, you have to remind your users 7 days in advance of the renewal date if the subscription has been greater than 6 months. Saying that this is "just the way it is" completely ignores the actual issue.
- novaleaf 7y agoI don't mean it in a "just the way it is" sense. but rather that there are a TON of companies that do this. get mad at all of them. as for the OP, hope he used a credit card (not debit) and if so, dispute the charge.