The average person does not understand the implications of their actions vis-à-vis IT companies and their personal information. Moreover, their actions do not

The average person does not understand the implications of their actions vis-à-vis IT companies and their personal information. Moreover, their actions do not affect only themselves, but also all of the people with whom they regularly interact, regardless of whether or not those people themselves have “chosen” to “opt in”. There is only one solution to this problem, and it is political in nature.