The difference between "I don't care at all" and "I'm making a trade-off" is that in the former case no one is giving up something for nothing. There is no suc

The difference between "I don't care at all" and "I'm making a trade-off" is that in the former case no one is giving up something for nothing. There is no such thing as an "ad-free, privacy conscious" version of Facebook. If Facebook offered such a product, we'd have a rough idea about what privacy is worth to people in terms of money. All the Facebook "alternatives" are not Facebook.