The general public may have the knowledge and imagination - they just don't give a shit. Life is complicated enough to be worried about someone being able to ma

The general public may have the knowledge and imagination - they just don't give a shit. Life is complicated enough to be worried about someone being able to match my face to my name. As if this weren't possible today with social media. Who knows? Am I really going to change whatever is going on in my day because maybe, someday, some evil corporations will match my likes on twitter to my real-life preferences? I'm aware of all that can be done with the data. I program for a living and have an 'internet' business. It's just that the claims made here in HN make it sound as if everyone is retarded for giving away their 'privacy'. We are asking the general population to give up tangible benefits for hypothetical downsides. It's just not convincing enough for people to change their habits. Get in their shoes. HNers mostly can't because we cannot imagine what it's like to see technical details as a burden. Most people don't have the knowledge to make safeguarding their privacy 'a breeze' (multiple identities/passwords/oss/avoiding gmail/etc).