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What if the argument was Groupon was local search? From a revenue driving. Local Search > Search, Local Couponing > AdWords. Therefore, Groupon > Google.
by malbiniak 16y ago
What if the argument was Groupon was local search?
From a revenue driving. Local Search > Search, Local Couponing > AdWords. Therefore, Groupon > Google.
- nhangen 16y agoLook at how Groupon is driving most of their traffic right now...250x250 AdWords ads. If you could show me how Local Search could exist outside of search, then you might have an argument, but right now, I just don't see it.
- philwelch 16y agoGoogle can't exist outside of the power company. Does that mean the power company is bigger than Google?
- mmt 16y agoGoogle can't exist outside of the power company. I doubt very much that Google doesn't generate at least some of their own power. I'm quite confident that they can exist outside of any single power company. Does the analogy hold after this premise is eliminated?
- philwelch 16y agoThe analogy does hold up, because it doesn't rest on the specific quibbles you brought up--namely that Google has more of a monopoly on web advertising than Google's power company has on power. It rests on the fact that a company's dependence on another company's services says nothing about which company is bigger than the other.
- mmt 16y agoI understand the point, which could very well hold up, but does the analogy? Saying that the analogy (argument) rests on "the fact that..." pretty blatantly begs the question. Is there a case where one company is both bigger than and wholly[1] depends on another, single company's services? I would be unsurprised if the answer is "no" and that this is the case because dependents are invariably absorbed or killed off by the "parent" before they can grow larger. [1] If the issue is monopoly, then my "quibble" is that, to Google (or any other electricity consumer beyond a modest size), no company has a monopoly on power.