That’s a great point – clearly the demographic you’re sending to will influence the results. The experiment was, however, about as controlled for general USA p

That’s a great point – clearly the demographic you’re sending to will influence the results. The experiment was, however, about as controlled for general USA populous as we were able to do - big box retailer, drives most customer acquisition via SEM / SEO so these type of results should be duplicatable if your customers find you through search engines.