This was not a price "mistake"! This was a well executed marketing campaign - they are looking to see how much ROI they will get on such marketing move. By the

This was not a price "mistake"! This was a well executed marketing campaign - they are looking to see how much ROI they will get on such marketing move. By the next prime day there will be millions more people logged in - looking for super deals!!!! Do you really think they dont have a complex system in place that would flag this huge price discrepancy 100x before the product ships out? I dont think so.