That is one of thr most poignant lessons I made growing up. I knew a few of the local and regional beers, and at one point noticed an ad for one of the larger b

That is one of thr most poignant lessons I made growing up. I knew a few of the local and regional beers, and at one point noticed an ad for one of the larger brands. Not for a new product, just their standard lager. At that point, someone told me that clearly, they must have an inferior product to those other brands I also knew. Clearly, customers are aware of those without the need for advertising. So they must be a good product.