I'll go on and say something, perhaps, controversial. This "price mistake" was not a mistake at all. This was intentional move by amazon to attract publicity.

I'll go on and say something, perhaps, controversial. This "price mistake" was not a mistake at all. This was intentional move by amazon to attract publicity. Once these news spread, people will remember. And next year they will have a few extra million people browsing amazon "looking for that super deal". This "price mistake" is simply part of the advertising/marketing stratagy by amazon to create extra excitement about prime day. People will be coming back for years ... looking for that 100$ super lens. This is money well spent. WELL DONE AMAZON MARKETING GURUS!!!