The real issue is that capturing 1% is the "what" but it doesn't explain the "how". You build a better "X" but 1% won't magically flow to you, otherwise there

The real issue is that capturing 1% is the "what" but it doesn't explain the "how". You build a better "X" but 1% won't magically flow to you, otherwise there would be 100 competitors in every market with 1% each. But if you build a better "X" and you have a proven (or at least well thought out) plan to take 1% away from the dominant player in the field, then investors will like what you have to say.