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Assuming the companies involved do not give a damn (I'm not sure exactly about what, so I'll assume LGBT and non-white people and/or rights), they (and their fr
by dictum 7y ago
Assuming the companies involved do not give a damn (I'm not sure exactly about what, so I'll assume LGBT and non-white people and/or rights), they (and their friends and families) still find themselves represented in a work of fiction.
Feeling like you belong in the world is a core need of every human being. This recognition has a worth in itself; even if the company did nothing else (e.g. political lobbying, donations, supportive hiring practices, structural changes to the business), this is still something of value for this audience.
There's a weird paradox here. You object to entertainment getting too ideological, but then you indicate that companies should somehow reflect their ideologies (or lack thereof) in their output.
(I'm loath to use marketing cynicism, but the shorter version is: you're not the target audience.)
- nkkollaw 7y agoSorry, is your point that the target audience of movies is now blacks and gay couples instead of everyone? Why am I not the target audience of movies anymore?
- dictum 7y agoYou point to a hypothetical alternative: "instead of everyone". The underlying assumption is that, when you (and characters you do not object to) were portrayed in mass media entertainment, everyone was covered too. The target audience isn't just black people and gay couples: it's black people, gay couples, and those who do not object to the aforementioned groups.