4 ms·
"Predictably Irrational" Dan Ariely is a book on exactly such marketing tricks, it's a really good read.
by re1s 16y ago
"Predictably Irrational" Dan Ariely is a book on exactly such marketing tricks, it's a really good read.
- codevandal 16y agoI second that. His TED Talk is also worth watching. http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_of_our_own_decisions.html http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_o...
- ccollins 16y agoLooking through Amazon comments [1], there seems to be some agreement that Ariely's studies lack any statistical significance. Are there any solid statistics-backed intro books to Behavioral Economics? [1] http://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/product-reviews/0061353248/ref=cm_cr_pr_viewpnt_sr_2?ie=UTF8&showViewpoints=0&filterBy=addTwoStar http://www.amazon.com/Predictably-Irrational-Revised-Expande...