Netflix is a bit different in that (recently) they seem unusually reluctant to renew shows after the second season. People speculate that this is a rentier play

Netflix is a bit different in that (recently) they seem unusually reluctant to renew shows after the second season. People speculate that this is a rentier play, new customers don't value season 3+ as much as existing customers. Netflix expects new content to bring in new customers and they hope to be just good enough for existing customers that they don't cancel.