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> but that does NOT mean that it's helping. Most likely those links are just there to hide the... it's not only that they don't help, they could ( and afaik us

by dorgo 7y ago

> but that does NOT mean that it's helping. Most likely those links are just there to hide the... it's not only that they don't help, they could ( and afaik used to ) damage reputation/ranking. But maybe this changed in recent years.

plorkyeran 7y ago
My understanding is that they used to damage your ranking, but then people realized that spamming links to competing sites was an easy way to improve your ranking, so Google stopped.