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Under GDPR I find it hard that they are using any debit/credit data without your consent to be used for any sort of profiling. For loyalty programs you give ex
by libertine 7y ago
Under GDPR I find it hard that they are using any debit/credit data without your consent to be used for any sort of profiling.
For loyalty programs you give explicit consent to be in a marketing program. They can't simply use your banking data to profile someone, neither your tax number which you give (in some countries) in order to get a valid receipt.
- mulmen 7y agoI'm not a lawyer so I don't pretend to know what GDPR does and does not allow but this kind of data collection and analysis can be done entirely internally to the company so I'd be surprised if it was prohibited. This is just normal operation of a retail business. I'm also not familiar with what you sign away with a credit or debit card but I would not be surprised if it included this tracking since that's a core part of the credit card business model. I do admit to almost complete ignorance on this topic however so you could be right.