4 ms·

I cannot talk for other places, but in the context of the EU the big point is presenting yourself as a marketplace / a third party that merely stores shelf plac

by nolok 7y ago

I cannot talk for other places, but in the context of the EU the big point is presenting yourself as a marketplace / a third party that merely stores shelf placement (or the equivalent on your platform), instead of selling others' items yourself. Retail stores are not in the business of offering a marketplace for companies to buy shelf placement. When I go to a retail store and buy something, the seller is always the store. In terms of the laws, insurance, etc ... It changes a lot. Marketplaces have protections, but those protection come from their independance from one vendor or another. Same principle that made us force all of our national ISP to separate their fiber/network business from their actual ISP business, or why the national train companies were cut and separated from the rail lines companies ...

vichu 7y ago
You may be surprised to hear that it actually is the case that retail stores are very much in the business of selling shelf space (at least in the United States - I cannot say for the EU). It is known as a "slotting fee" and manufacturers pay it for limited shelf space in grocery stores for example. It is particularly important for the distribution of new products as stores would prefer not to take risks on an item that may or may not sell very well. Further reading: https://en.wikipedia.org/wiki/Slotting_fee https://en.wikipedia.org/wiki/Slotting_fee https://www.vox.com/2016/11/22/13707022/grocery-store-slotting-fees-slotting-allowances https://www.vox.com/2016/11/22/13707022/grocery-store-slotti...
- vermontdevil 7y ago
  And they don’t even stock the products on the shelf themselves. It’s usually the distributor of the product (coke, Pepsi etc) that will come in and stock themselves. Even do the awesome displays you see when you enter the store etc.
ksec 7y ago
I think there are a HUGE misunderstanding and difference of POV from EU and US. Much like how US ( consumers ) even view Cross Bleeding as GMO. What you said is mostly correct in EU, so I am not sure why you are getting downvoted. They do sell shelf placement ( in different stature ), however the marketplace and Retails protection is still in place.

by nolok 7y ago

vichu 7y ago

You may be surprised to hear that it actually is the case that retail stores are very much in the business of selling shelf space (at least in the United States - I cannot say for the EU). It is known as a "slotting fee" and manufacturers pay it for limited shelf space in grocery stores for example. It is particularly important for the distribution of new products as stores would prefer not to take risks on an item that may or may not sell very well. Further reading: https://en.wikipedia.org/wiki/Slotting_fee https://en.wikipedia.org/wiki/Slotting_fee https://www.vox.com/2016/11/22/13707022/grocery-store-slotting-fees-slotting-allowances https://www.vox.com/2016/11/22/13707022/grocery-store-slotti...

vermontdevil 7y ago
And they don’t even stock the products on the shelf themselves. It’s usually the distributor of the product (coke, Pepsi etc) that will come in and stock themselves. Even do the awesome displays you see when you enter the store etc.

ksec 7y ago

I think there are a HUGE misunderstanding and difference of POV from EU and US. Much like how US ( consumers ) even view Cross Bleeding as GMO. What you said is mostly correct in EU, so I am not sure why you are getting downvoted. They do sell shelf placement ( in different stature ), however the marketplace and Retails protection is still in place.