One word: Prejudice. Sure, it can be done. But do they really need to be set apart that way? You'd be saying "These people we judge to be good because they h

One word: Prejudice. Sure, it can be done. But do they really need to be set apart that way? You'd be saying "These people we judge to be good because they have <quality they were born with>. They are different and better, and we appreciate them more than other developers because of this." All the SJW political BS aside, this is simply prejudice. Can you not imagine that it would feel uncomfortable to them-- they'll be pedestalized. And they'll be wondering why only they are on the pedestal, not others. Why they were singled out. Only because of (recently trendy identity politics-motivated recognition of) <skin color/gender/etc.> not because they're a good engineer? Do you really think that's what they want: to be valued because of how they were born? to be valued because of something that is not in their control, versus the skills the worked so hard to build and be recognized for? And you think they want recognition as part of a certain grievance group, which only recently became "fad" political norm? I wouldn't operate a business based on ideological fads or movements such as identity politics. (Nor would I work with one as an employee or customer of such a business-- I would avoid them because of their politically-possessed animus which could impact business). That just sounds like bad business sense. And it sounds like you're OK with representing your company as a company captured, possessed, and influenced by ideological trends (which vary over time and space-- making political movements & political ideology a terrible thing to base business policy on).