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Google actually rewards putting the relevant short answer towards the top of the article. When you see those featured snippets in the results page, above the no
by krisroadruck 7y ago
Google actually rewards putting the relevant short answer towards the top of the article. When you see those featured snippets in the results page, above the normal organic listings thats google giving a nod to pages that have served the searcher intent well and quickly. Often this featured snippet isn't even from the position 1 result. It offers a nice opportunity for pages with less relative ranking strength to get to the top in a way they otherwise might not be able to do.