An interesting note about Kick-Ass is that it's pretty widely known* that director Matthew Vaughn is planning to release an extended cut which has over 18 minut

An interesting note about Kick-Ass is that it's pretty widely known* that director Matthew Vaughn is planning to release an extended cut which has over 18 minutes of deleted material. I loved the movie and would definitely purchase an extended cut, but it doesn't make sense to purchase both. So until then, I don't feel too bad about renting it once and then watching a pirated copy. It seems to me that the people who are likely to know about the upcoming extended cut are both (1) fans of the film and (2) likely to know how to get a movie via torrents. I'm betting that in the case of Kick-Ass, there is a large source of revenue that is currently untapped pending the release of the extended cut. This could certainly be a contributing factor in the abnormally ratio of downloaded copies vs. revenue. * at least within a more technical demographic. See https://secure.wikimedia.org/wikipedia/en/wiki/Kick-Ass_%28film%29#Home_media https://secure.wikimedia.org/wikipedia/en/wiki/Kick-Ass_%28f... In an interview Matthew Vaughn said, "There is about 18 minutes of [deleted] footage, which is really good stuff. If the film is a hit, I'll do an extended cut."