What Intuit/TurboTax is doing here is a classic bait and switch. TurboTax is legally required to make filing free for many individuals, but funnels them into un

What Intuit/TurboTax is doing here is a classic bait and switch. TurboTax is legally required to make filing free for many individuals, but funnels them into unnecessary paid products. They make it almost impossible to find the free product, going as far as making sure those pages are unindexed from search engines. I highly recommend this Reply All podcast and the links on the page to learn more: https://gimletmedia.com/shows/reply-all/6nhgol/144-dark-pattern https://gimletmedia.com/shows/reply-all/6nhgol/144-dark-patt...