They are already doing that. Amazon Prime Video annoys the shit out of me with those stupid ads for other shows shown before a series episode actually starts.

They are already doing that. Amazon Prime Video annoys the shit out of me with those stupid ads for other shows shown before a series episode actually starts. It is just a small step from this kind of self-promotion to showing ads for stuff on Amazon. After all, they have my purchasing and article browsing profile and could easily try to find articles that I might be inclined to buy. I would put some bucks on the line betting that we will see something like that in the next 5 years.