Given the relatively low cost (I imagine), Apple could instead fund regular podcasts, but buy out their entire ad/placement inventory, and continue to make the

Given the relatively low cost (I imagine), Apple could instead fund regular podcasts, but buy out their entire ad/placement inventory, and continue to make the podcasts available to everyone. Given Beats 1 as "platform exclusive radio" hasn't made much of a splash (is it still going?), maybe audio content is better thought about as extending awareness as opposed increasing stickiness.