Same feelings here. This implies that. 1. The founders of the corporation were not aware of the established personal brand James Halliday had built under the h

Same feelings here. This implies that. 1. The founders of the corporation were not aware of the established personal brand James Halliday had built under the handle, or didn't preform a google search to find out. 2. The founders were aware and just didn't care or lacked the creativity to construct a unique brand. Both make me disinterested in whatever they're shilling.