I would say this is only tangentially related to the real issue, which is how collected data is used. There is a huge difference between the scenario you descr

I would say this is only tangentially related to the real issue, which is how collected data is used. There is a huge difference between the scenario you describe, where a company is using your data in an attempt to help you improve your life (save money). vs. A company who takes your data and uses it for profit-generating endeavors that you did not willfully consent to.