> We get frustrated because the features that we would find easiest to work with are not necessarily the features the product should have. "Product should have

> We get frustrated because the features that we would find easiest to work with are not necessarily the features the product should have. "Product should have" implies a direction in which you want to optimize. Best user experience? Maximum profitability? There's a reason supermarkets tend to shuffle their products around all the time - people need to search for stuff again, so they might see things they otherwise won't see, and buy more. Shitty UX, better profit.