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I've read the Tour de France generates roughly 90% of the advertising income for bicycling as a sport. Each city that hosts a stage start or finish pays for the
by stevenwoo 7y ago
I've read the Tour de France generates roughly 90% of the advertising income for bicycling as a sport. Each city that hosts a stage start or finish pays for the privilege.
- DC-3 7y agoI would guess that the French government splashes some cash as part of their cultural budget too.