They didn't start selling them to the troubled iPhone users. They gave them away until the end of September that year: https://bits.blogs.nytimes.com/2010/07/2

They didn't start selling them to the troubled iPhone users. They gave them away until the end of September that year: https://bits.blogs.nytimes.com/2010/07/23/how-to-get-your-free-iphone-bumper/ https://bits.blogs.nytimes.com/2010/07/23/how-to-get-your-fr...