Do these sort of x of y descriptions ever make sense? I dont think I've ever come across one that was better at conveying what a startup does than a straightfor

Do these sort of x of y descriptions ever make sense? I dont think I've ever come across one that was better at conveying what a startup does than a straightforward description. It makes it seem like an unoriginal ripoff riding on some other company's cool factor. How is calling it the Twilio of payments better than calling it a payments infrastructure as a service provider?