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I was going to write pretty much the same comment on the tazo tea landing page discussion, but online sales aren't the end-all-be-all justification for having a
by throw_away 16y ago
I was going to write pretty much the same comment on the tazo tea landing page discussion, but online sales aren't the end-all-be-all justification for having a good, easy to use web site. Very often, if I'm considering going to a restaurant or coffeeshop that I've never been to, I'll look for a website to figure out the hours, location and menu & perhaps to find out more about the place. A website that is difficult to navigate or looks ugly won't hurt them, exactly, as I wasn't a customer, but a good site might compel me to visit or to try their product next time I have a chance. I've also chosen not to try out places and products before, just because I couldn't figure out an easy way of knowing whether they were open or because I couldn't figure out more info about the product.
Furthermore, there are places that I go to regularly whose easy access to info regarding hours and menu causes me to go there more often. Here is one from a place I like: http://eathomegrown.com/ http://eathomegrown.com/ Could be better (uses flash), but the info I want is there. And they have a blog and social media presence. All this has resulted in more than a few conversions into sandwich purchases from me, personally.