5 ms·

No matter how unique a restaurant's website is, it cannot satisfy a customer to that restaurant: only the food can. Thus there is little impetus for the restaur

by redwood 16y ago

No matter how unique a restaurant's website is, it cannot satisfy a customer to that restaurant: only the food can. Thus there is little impetus for the restaurant to try to create a good experience online.

throw_away 16y ago
I was going to write pretty much the same comment on the tazo tea landing page discussion, but online sales aren't the end-all-be-all justification for having a good, easy to use web site. Very often, if I'm considering going to a restaurant or coffeeshop that I've never been to, I'll look for a website to figure out the hours, location and menu & perhaps to find out more about the place. A website that is difficult to navigate or looks ugly won't hurt them, exactly, as I wasn't a customer, but a good site might compel me to visit or to try their product next time I have a chance. I've also chosen not to try out places and products before, just because I couldn't figure out an easy way of knowing whether they were open or because I couldn't figure out more info about the product. Furthermore, there are places that I go to regularly whose easy access to info regarding hours and menu causes me to go there more often. Here is one from a place I like: http://eathomegrown.com/ http://eathomegrown.com/ Could be better (uses flash), but the info I want is there. And they have a blog and social media presence. All this has resulted in more than a few conversions into sandwich purchases from me, personally.
HeyLaughingBoy 16y ago
Oh, it will easily lose them business. Generally when I eat out, I'll have a few restaurants in mind and will browse their menus before making a decision. Even if I've been there many times, I'll compare menus so I can decide what I'm in the mood for. If it takes too long to figure out the menu (some places have an absolutely maddening UI) I just won't bother with that restaurant and move on to the next one. You can't make money if you can't even get customers in the door!
dedward 16y ago
Food and service. Service is equally important. mediocre food and superb service gets customers better than superb food with shitty service. I can see see a way that ... nevermind, i'll just go do it rather than let someone beat me to it.

by redwood 16y ago

throw_away 16y ago

I was going to write pretty much the same comment on the tazo tea landing page discussion, but online sales aren't the end-all-be-all justification for having a good, easy to use web site. Very often, if I'm considering going to a restaurant or coffeeshop that I've never been to, I'll look for a website to figure out the hours, location and menu & perhaps to find out more about the place. A website that is difficult to navigate or looks ugly won't hurt them, exactly, as I wasn't a customer, but a good site might compel me to visit or to try their product next time I have a chance. I've also chosen not to try out places and products before, just because I couldn't figure out an easy way of knowing whether they were open or because I couldn't figure out more info about the product. Furthermore, there are places that I go to regularly whose easy access to info regarding hours and menu causes me to go there more often. Here is one from a place I like: http://eathomegrown.com/ http://eathomegrown.com/ Could be better (uses flash), but the info I want is there. And they have a blog and social media presence. All this has resulted in more than a few conversions into sandwich purchases from me, personally.

HeyLaughingBoy 16y ago

Oh, it will easily lose them business. Generally when I eat out, I'll have a few restaurants in mind and will browse their menus before making a decision. Even if I've been there many times, I'll compare menus so I can decide what I'm in the mood for. If it takes too long to figure out the menu (some places have an absolutely maddening UI) I just won't bother with that restaurant and move on to the next one. You can't make money if you can't even get customers in the door!

dedward 16y ago

Food and service. Service is equally important. mediocre food and superb service gets customers better than superb food with shitty service. I can see see a way that ... nevermind, i'll just go do it rather than let someone beat me to it.