Ah, but that's the trick of the modern price: It does not ever go down. This isn't grandpa's hardware store. These are scientists working to extract as much mon

Ah, but that's the trick of the modern price: It does not ever go down. This isn't grandpa's hardware store. These are scientists working to extract as much money as possible from their "customers" in an industry which already enjoys regulatory capture and oligopoly. It may seem as though the price has gone down, in much the same way that grocery stores claimed prices would go down with their club cards, only to have the prices actually go up across the board -- as well as introducing an invasive data-collection system -- and merely appearing to have gone down when compared to the price without a card. There is no such thing as "money on the table", just big ass companies taking more and more and more because people have no choice. Rent-seeking behavior seems par for the course in today's business world. "Fair price" is an illusion.