4 ms·
Is that not what google's ad business does already? Not sure where the difference is actually. Basically the request seems to be: Pre Split: - Company A
by ailideex 7y ago
Is that not what google's ad business does already? Not sure where the difference is actually. Basically the request seems to be:
Pre Split:
- Company A
- provides: search
- sells: ad space
Post Split:
- Company A
- provides: search
- sells: ad space
- Company B
- (re-)sells: ad space
Seems like this solves nothing and can be repeated ad infinitum. There are many companies which already does what Company B does - what exactly will this fix?
- iainmerrick 7y agoHere’s a question that may clarify: who runs the ad auction? If post-split that’s company B, I’d argue that is a genuinely new structure with some different properties. Company A would still have an ads team to manage the integration, but they would explicitly outsource ad selection to (potentially) multiple partner companies.