Unfortunately, people like him and consultants who will be interested in doing business with Google will be the ones that politicians listen to. I'd personally

Unfortunately, people like him and consultants who will be interested in doing business with Google will be the ones that politicians listen to. I'd personally do this to solve the problem: 1. Separate Google from Alphabet and separate Google Search from everything else they do. 2. Nationalise the Google brand and search engine along with Bing. Everyone else can stay as-is for now. 3. Allow applications for companies to become a search result endpoints. Ownership would need to be completely transparent. Prevent incumbents from being involved - Amazon, FB, Google, Apple, Microsoft, Samsung etc. 4. All Google and Bing result listings would then be evenly distributed across the search result endpoint providers. 5. The propositions for each of these companies can now be customised knowing that they will get a maximum number of likely searches per year. 6. Prevent any mergers or foreign ownership of these new companies. Sure the search would develop at a slower pace but its power would devolve into utility again rather than as a way to control what people see.