3 ms·

see also a similar paper from google about long term user satisfaction, ad blindness, and short term metrics that predict long term ones https://static.googleu

see also a similar paper from google about long term user satisfaction, ad blindness, and short term metrics that predict long term ones https://static.googleusercontent.com/media/research.google.com/en//pubs/archive/43887.pdf https://static.googleusercontent.com/media/research.google.c...

gwern 7y ago
Here's a discussion of all the papers I know measuring the causal impact of ads: https://www.gwern.net/Ads#replication https://www.gwern.net/Ads#replication
- barber5 7y ago
  Thanks for posting this. I'm doing research in this area and this is fantastic
  - gwern 7y ago
    Glad to help. If you're running any experiments (I'm still in the middle of the followup to my first one), I'd like to hear about the results.