Perhaps move the google index and the facebook graph to "utility" companies, with google/facebook being frontends/consumers for those companies. Tiered access c

Perhaps move the google index and the facebook graph to "utility" companies, with google/facebook being frontends/consumers for those companies. Tiered access costs based on query/access volumes could fund the utility, and allow smaller companies to have access with costs based on their scale, if they can monetise as they scale up to cover the costs then they should not be in business.