A quick google search shows Rolex is the top advertiser in its market https://www.watchtime.com/wristwatch-industry-news/industry/what-watches-spent-the-most-o

A quick google search shows Rolex is the top advertiser in its market https://www.watchtime.com/wristwatch-industry-news/industry/what-watches-spent-the-most-on-advertising-in-2014/ https://www.watchtime.com/wristwatch-industry-news/industry/... Perhaps you should read the magazines/papers rich people read.