7 ms·
Why are companies like Rolls-Royce and Rolex popular but no advertise?
- pmdulaney 7y agoI believe Rolex advertises in magazines...
- hindsightbias 7y agoA quick google search shows Rolex is the top advertiser in its market https://www.watchtime.com/wristwatch-industry-news/industry/what-watches-spent-the-most-on-advertising-in-2014/ https://www.watchtime.com/wristwatch-industry-news/industry/... Perhaps you should read the magazines/papers rich people read.
- spitfire 7y agoI see Rolex and Tudor ads everywhere. Magazines (Economist, Monocle, etc), sport(F1, St Moritz), airports, etc. Similar, but not nearly as pronounced is Rolls-Royce. It's just that these companies only advertise where their buyers are.
- ksaj 7y agoRolex advertises through just about everything connected to golf. Watch a game. You'll see them.
- PhilWright 7y agoIf you watched Wimbledon then you would see that ever scoreboard has Rolex advertising on them.
- simonblack 7y agoThese companies DO advertise, and have done for many decades (in my personal memory - which only goes back to about 1950). It's very likely that the places they advertise are not places where YOU would see them. Like the Mercedes-Benz Magazine which is sent directly to Mercedes-Benz owners, or the in-flight magazine for flyers in first/business class of international airlines. (The target market is very unlikely to be amongst the shoppers who buy at K-Mart, for instance.)