"We want to encourage development of ads-with-a-difference. Ads that engage our audience authentically, intelligently, delightfully. Ads that people will want t

"We want to encourage development of ads-with-a-difference. Ads that engage our audience authentically, intelligently, delightfully. Ads that people will want to share because, like the rest of TED, they encapsulate ideas worth spreading." Chris Anderson Curator, TED Conferences