It might be only 10% in the US, but it's significantly more than that in other countries. In the UK, getting an iPhone 4 on a £25/mo 2 year contract from any o

It might be only 10% in the US, but it's significantly more than that in other countries. In the UK, getting an iPhone 4 on a £25/mo 2 year contract from any of the 5 major carriers costs you £200-300, and gets you 100 minutes max and 500mb of data (some networks are more generous with the data). In the end I got an HTC Desire HD, still £280 up-front, but £10 less a month (£240 less), 300 minutes, 'unlimited internet' (3GB). It was 70% of the TCO. Even on the higher end (£40+), iPhone contracts offer significantly less of everything per month than Android or Blackberry phones they give you for free. I don't know who's setting the prices, Apple or the carriers, but as Android keeps getting better I expect something interesting to happen over the next year or so. However I expect nothing interesting to happen in the tablet sector when you can get a clearly-superior iPad for £30 more than Samsung's offering.