In Brazil, [Herbert de Souza](https://en.wikipedia.org/wiki/Herbert_de_Souza https://en.wikipedia.org/wiki/Herbert_de_Souza) mobilized the society with a campai

In Brazil, [Herbert de Souza](https://en.wikipedia.org/wiki/Herbert_de_Souza https://en.wikipedia.org/wiki/Herbert_de_Souza) mobilized the society with a campaign called "Christmas without Hunger". One of the foundations of the program was that it wouldn't accept money, just non-spoilable food. Money would never reach who needed it. It was one of the most effective social campaigns we ever had.