> " Young gamers are getting so used to it " Young consumers of all sorts are participants in a war many of them don't even realize exists. A war in which th

> " Young gamers are getting so used to it " Young consumers of all sorts are participants in a war many of them don't even realize exists. A war in which their opposition are marketing professionals, trained in psychology in universities to trick and exploit children. Against this, a lot of kids don't stand a chance. And it seems the marketers sleep at night by blaming the parents for failing to protect their children from predators like themselves, or by making what they (mistakenly) believe to be favorable analogies to other predatory industries targeting children, such as "collectable card games" or 900 number "video game tip lines."