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Yes, I've been locked in a Wal-Mart in Arkansas since 1990 with no internet. I didn't get the idea that the web is irrelevant to sales, I got the idea that the
by fleitz 16y ago
Yes, I've been locked in a Wal-Mart in Arkansas since 1990 with no internet. I didn't get the idea that the web is irrelevant to sales, I got the idea that the web is irrelevant to the sales of Tazo tea. I got this idea because I see people buy Tazo tea almost everyday, have not looked at their website until today, and then it took me 5 minutes to figure out how to get it to work. This tells me that their website is irrelevant to their sales.
If this is so why don't you create an awesome landing page that converts really well for tazo tea, get some SEO going, open up an account at shopify and then sell tazo tea on the internet? Perhaps you're not doing this because it would not generate the sales worth having the site? Prove me wrong, be a millionaire by selling tea on the internet because it converts so well.
- Bud 16y agoI certainly grant your point (although it's obvious) that the web is not relevant to Tazo's current sales. Because they're not using it...at least not effectively. The far more useful question, and the one I thought was in play, was: is the web relevant to the possible sales they could glean if they used the net effectively? As for why I don't do it myself? Dammit, Jim, I'm an opera singer, not a tea entrepreneur!