The name of the game in on-demand is to tell regulators that your workers are independent contractors and "have the flexibility to accept or reject any job". At

The name of the game in on-demand is to tell regulators that your workers are independent contractors and "have the flexibility to accept or reject any job". At the same time, you put in place an incentive structure that gets the "contractors" to do exactly what you want them to. The legal terms were defined before the era of on-demand apps. A new classification is needed to protect these workers - it's ridiculous to legally treat an Instacart shopper the same way as someone who paints your house.