Companies do it because you make more money for less effort, it's called games as a service. Instead of having to develop a game from scratch every few years a

Companies do it because you make more money for less effort, it's called games as a service. Instead of having to develop a game from scratch every few years and hope the income lasts until their next release, they create a game that they can use as a platform for expansions and microtransactions to provide consistent income over 7-10 years. Young gamers are getting so used to it that I've seen them call people entitled and unreasonable for calling out the devs on missing features at launch. They'll say things like "The game just came out 2 months ago, why do you expect them to have already added feature X to the game?" As someone who started out with Nintendo games that had no possibility of having new features added, that mentality is baffling. https://en.wikipedia.org/wiki/Games_as_a_service https://en.wikipedia.org/wiki/Games_as_a_service