The article is more or less an advertisement for the book the "senior business analyst" has written, with a little context thrown on top to make it look legit.

The article is more or less an advertisement for the book the "senior business analyst" has written, with a little context thrown on top to make it look legit. If you look at the authors other works, this seems to line up with their style. That might be a little harsh, and perhaps there is no ill-intent here, but the majority of the second half of the article reads like a low-pressure sales pitch to me.