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Google has a strong incentive to be ineffective at catching fraud on their platform, and despite the company line, it shows through their actions.
by cwkoss 7y ago
Google has a strong incentive to be ineffective at catching fraud on their platform, and despite the company line, it shows through their actions.
- ocdtrekkie 7y agoIndeed. I think it's fundamentally key to fixing this that profit from fraudulent activity be confiscated. (I'm sure we can find a responsible way to spend it, compensating victims of fraud or something similar.) With ad slots being an auction of sorts, Google benefits from increased bidding when there are more bidders... including fraudulent ones. So there's zero reason for them to prevent fraud. If upon a fraudulent account being reported and shut down, they lost all of their profit from that account's history, they would have a significant incentive to prevent fraud on the platform, since any fraudulent "winners" would completely zero out an ad slot for them.